Data, Science and Money

The Perfect Price Blog

Why ACE Rent A Car eliminated no shows (and how Kevin did it)

Posted by Alex on Jun 20, 2017 6:00:00 AM

Imagine putting on a performance for an audience–but nobody shows up. Sucks, right? Some people just lived with that reality, figuring, it's normal. But Kevin Stutz, CEO of Ace Rent A Car, thought differently.

Here's how Kevin took on an industry scourge–the no show–and won. With real numbers.


The First Artificial Intelligence Partnership in Car Rental

Posted by Alex on Jun 16, 2017 6:00:00 AM

We're delighted to announce a new partnership with Rate Highway, a leader in pricing automation, to bring artificial intelligence (AI) to the car rental industry. 


Why Apple's HomePod may fail

Posted by Alex on Jun 6, 2017 12:21:12 PM

Apple announced the new HomePod, a competitor to Amazon's Alexa, and nobody knows much about it. Except that it costs $349. And is amazing Apple hardware.

Will it fail?


7 things managers frequently screw up

Posted by Alex on May 31, 2017 6:02:00 AM


Managing a location–a rental car store, a hotel–challenges even the best equipped and most experienced. Fires and angry customers can take over your day, leaving no time for those things that will position you well for the future.

What are the things that people in charge can mess up? Are they important? Here are some lessons learned from our conversations with managers around the world.


37 cognitive biases that lead to massive business mistakes

Posted by Alex on May 22, 2017 6:32:00 AM

The majority of documented cognitive biases directly affect how humans see the world–and make business decisions. Which ones should you be worried about the most? Can you compensate for them?


How you can automate with AI and grow your team–at the same time

Posted by Alex on May 3, 2017 5:03:00 AM

A popular misconception about artificial intelligence (AI) is that it will replace humans. Just like machines on the factory floor, these robots-in-the-cloud will do the jobs of everyday people. While it now seems clear that manufacturing robots do eliminate human jobs, the same is not true for AI. In fact, quite the opposite.


What launching rockets can teach us about revenue management

Posted by Alex on Apr 25, 2017 5:02:00 AM

Would you promise to send a rocket to Jupiter before you proved you could get one into space at all?


The Supreme Court decision that might impact Tesla

Posted by Alex on Apr 19, 2017 5:02:00 AM

The US Supreme Court will decide whether a company can impose restrictions on a product after someone buys it. The case, Impression Products, Inc. v. Lexmark Int'l, Inc. could affect nearly every business, including Tesla–and not just by making printer toner less expensive.


Buying intelligence

Posted by Alex on Apr 10, 2017 5:02:00 AM

For the last 50+ years, companies have bought software. Today, for the first time, they are starting to buy intelligence as software. It is the beginning of a revolution, and the beginning of the end for business intelligence as we have known it.


$1 rental cars

Posted by Alex on Apr 3, 2017 6:03:00 AM

The International Car Rental Show is a once a year gathering covering everything car rentals. For $695 you get to spend a few days in Las Vegas with some of the most interesting companies in the industry.

Three subjects dominated. Artificial intelligence made up 90% of my conversations. But the other two were perhaps more surprising.