If you are like most companies, your conversion rate ranges from 0.5% to 1%. That means you probably ignore more than 99% of your behavior data when making decisions.
"This is the playbook to add strategy and measurement to your pricing and promotions."
–Dustin Robertson, CMO Vegas.com and former CMO, Backcountry.com
In this book you will learn:
- Top pricing pitfalls nearly every company falls into.
- How to assess your current strategy.
- How to influence consumers on and off your site.
- How Amazon wins and retains customers.
Fill out the form to the right to download it now!