About Perfect Price



Perfect Price delivers artificial intelligence for pricing and revenue management. Our AI platform makes millions of pricing decisions for forward thinking companies around the world. We are backed by leading investors including Steven Tamm, EVP Engineering at Salesforce. 



Perfect Price leverages decades of research and development at organizations like Microsoft, Twitter, and Fermilab to forecast and optimize in a revolutionary way. Advised by industry experts including Robert Phillips, PhD, head of pricing at Uber, Perfect Price empowers organizations with the most cutting-edge technology so that they are always prepared for what comes next.

Founding Story


We experienced the challenge of setting prices first hand. This challenge is growing as commerce becomes more digital and dynamic. Today, consumers accept and even expect price fluctuations. It seemed clear that there should be a simple service to automate the complex data science required to make dynamic pricing possible for any business. We started Perfect Price to do just that, and launched our first solution in 2014. 



Alexander Shartsis, CEO

Alex focuses on the success of our customers. He brings together his expertise pioneering new technologies at Drawbridge and leading business development at TripIt, now part of SAP/Concur, to help ensure that we are continuously improving our product.

Alex holds an MBA from the UCLA Anderson School of Management, an MSc from the London School of Economics, and an AB from Dartmouth College.

Youngin Shin, CTO

Youngin focuses on solving the complex issues our customers face. He brings together years of advanced academic study and experience developing innovative solutions at Twitter, Microsoft, and Drawbridge to help push the boundaries of what is technologically possible.

Youngin holds a PhD in machine learning from the University of Texas at Austin, and a BE from Pusan National University, South Korea.

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