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About Us

Perfect Price delivers artificial intelligence for pricing and revenue management. Our AI platform makes millions of pricing decisions for forward-thinking companies around the world. We are backed by leading investors including Steven Tamm, EVP Engineering at Salesforce.

Our Technology

Perfect Price leverages decades of research and development at organizations like Microsoft, Twitter, and Fermilab to forecast and optimize in a revolutionary way. Advised by industry experts including Robert Phillips, PhD, head of pricing at Uber, Perfect Price empowers organizations with the most cutting-edge technology so that they are always prepared for what comes next.

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Alexander Shartsis

Co-Founder & Chief Executive Officer

Alex focuses on the success of our customers. He brings together his expertise pioneering new technologies at Drawbridge and leading business development at TripIt, now part of SAP/Concur, to help ensure that we continuously improve our product.

Alex holds an MBA from the UCLA Anderson School of Management, an MSc from the London School of Economics, and an AB from Dartmouth College.

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Dr. Youngin Shin

Co-Founder & Board Director

Youngin focuses on solving the complex issues our customers face. He brings together years of advanced academic study and experience developing innovative solutions at Twitter, Microsoft, and Drawbridge to help push the boundaries of what is technologically possible.

Youngin holds a PhD in machine learning from the University of Texas at Austin, and a BE from Pusan National University, South Korea.

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Our Founding Story

"We experienced the challenge of setting prices first hand. This challenge is growing as commerce becomes more digital and dynamic. Today, consumers accept and even expect price fluctuations. It seemed clear that there should be a simple service to automate the complex data science required to make dynamic pricing possible for any business. We started Perfect Price to do just that, and launched our first solution in 2014."

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Dynamic Pricing vs. Rules-based Pricing: What's the Difference?

Pricing practitioners’ most pressing challenge is knowing when to make price changes and being able ... More »


Why dynamic pricing means higher prices for many property managers

A common myth is that dynamic pricing will result in a race to the bottom. Airbnb’s comically low ... More »


Dynamic Pricing for Vacation Rental

Perfect Price pioneered dynamic pricing using artificial intelligence (AI), and we’re excited to ... More »


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Discover Careers @ Perfect Price

Interested in building cutting-edge AI technology alongside top-notch coworkers? We're a fun and dedicated group of data scientists, engineers, marketers, and product designers, located in downtown Oakland, CA. Check out our open positions and see if you'd be a fit to join this fast-paced and exciting start-up environment. 

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