Interviewed by Magnus Unemyr

Posted by Alex on March 19, 2018

A digital marketing leader in Europe, Magnus and I did a quick interview about dynamic pricing, AI and what it means to marketers. We also talked a bit about how people use Perfect Price.

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The 2017 pricing survey results. What pricing strategy worked? What was the pricing dynamic?

Posted by Alex on December 6, 2017

We partnered with Auto Rental News to survey the industry about pricing strategy, dynamic pricing moves, remarketing and other key concerns. Most of the answers surprised us. Read on to be surprised yourself.

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Artificial intelligence is "steroids for business"

Posted by Alex on October 3, 2017

After interviewing key industry CEOs, Jim Kramer of Mad Money thinks that AI is "like steroids for businesses". Here's 2 simple reasons why he's right.

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Turo's new $92 million will expand car rental market

Posted by Alex on September 7, 2017

Turo, the peer to peer car rental marketplace, announced it raised a fresh $92 million from Mercedes (and others). This is a great thing for the car rental market. But could also be the end of car rental as we know it.

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Costs and Car Rental Revenue Management

Posted by Alex on August 30, 2017

Most companies optimize prices to either gain marketshare or maximize profit. When marketshare is the goal, costs can largely be ignored–assuming you are a company such as Uber or Amazon and can afford to lose a lot of money for a long time, you price primarily to stimulate demand. When profit is the goal, you have to know your costs to set prices.

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Hertz, Overbooking, and The Total Solar Eclipse

Posted by Alex on August 16, 2017

The 2017 Total Solar Eclipse is a big deal. Portland alone expects an influx of about one million visitors during the special weekend. The town of Rexburg, Idaho (population 28,000) expects half a million. And it's creating headaches for many travel companies. Let's take a look at Hertz–and why they're canceling hundreds of reservations.

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Outlier AI Podcast: The Business of Rental Cars with Perfect Price

Posted by Alex on July 31, 2017

CEO of Perfect Price, Alex Shartsis, joins CEO of Outlier AI, Sean Byrnes, to discuss AI and the business of rental cars.

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How ACE Rent A Car eliminated no-shows with price optimization

Posted by Alex on June 20, 2017

Imagine putting on a performance for an audience–but nobody shows up. Sucks, right? Some people just lived with that reality, figuring, it's normal. But Kevin Stutz, CEO of Ace Rent A Car, thought differently.

Here's how Kevin took on an industry scourge–the no show–and won. With real numbers.

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The First Artificial Intelligence Partnership in Car Rental

Posted by Alex on June 16, 2017

We're delighted to announce a new partnership with Rate Highway, a leader in pricing automation, to bring artificial intelligence (AI) to the car rental industry. 

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Automate with AI and grow your team

Posted by Alex on May 3, 2017

A popular misconception about artificial intelligence (AI) is that it will replace humans. Just like machines on the factory floor, these robots-in-the-cloud will do the jobs of everyday people. While it now seems clear that manufacturing robots do eliminate human jobs, the same is not true for AI. In fact, quite the opposite.

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