Perfect Price Wins Phocuswright Award

Posted by Alex on December 5, 2018

I am delighted to announce that Perfect Price has won the runner-up Phocuswright Award for Travel Innovation at its recent flagship conference in Los Angeles. Phocuswright is among the most internationally-respected sources for research and analysis in the travel, tourism, and hospitality industries; its flagship event is now in its 25th year and attracts thousands of senior executives from around the world, all of whom are there to learn about the latest trends in travel technology.

Selected from a pool of dozens, Perfect Price was among a handful innovative startups to present at the conference and was selected as a winner by a panel of industry expert judges (nicknamed "dragons") including, among others: 

  • Tom Botts, Chief Commercial Officer of UpLift
  • Erik Blachford, Venture Partner at Technology Crossover Ventures
  • Todd Henrich, Head of Corporate Development at Booking Holdings
  • Jim Hornthal, Managing Partner at Hornthal Investment Partners as well as Cofounder and Chairman of Zignal Labs, LaunchPad Central, M34 Capital, and Triporati
  • Regi Vengalil, Head of Corporate Development at Expedia

I want to thank the panel of "dragons" not only for choosing Perfect Price but also for their insightful questions and candor, which we hope will help shed light on the power and promise of dynamic pricing. We are particularly  excited about this achievement because it again shows conclusively that the traditional way of doing pricing is no longer sufficient in the digital economy—and that AI-powered dynamic pricing is the next logical step forward for travel brands.

Below is our winning presentation, followed by a short Q&A. I encourage you to watch, share, and let us know your thoughts by dropping us a note here.

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Why we ask candidates to do "homework"

Posted by Alex on November 30, 2018

Perfect Price asks all candidates who move past the phone screen interview stage to complete a short assessment project before we bring them in to meet the team. This requires some of the candidates’ time (not too much!) and you might wonder, why do we do ask for this?

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Announcing funding, general availability, and the future of dynamic pricing with AI

Posted by Alex on October 9, 2018

I’m very excited to announce that Perfect Price has closed $5.8 million in seed funding, which will enable us to expand our team here in the San Francisco Bay Area as well as a new UK office for our increasingly global footprint; increasingly work with more complicated datasets at larger enterprises; and, most importantly, continue to deliver world-class AI solutions that solve critical business challenges, including pricing.

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Data show Lyft gaining on Uber, both crushing car rental

Posted by Alex on May 2, 2018

Lyft use doubled amongst business travelers from Q1 2017 to Q1 2018. Over the same period, Uber declined–but not nearly as much as so did car rental and taxis declined even more. 

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Interviewed by Magnus Unemyr

Posted by Alex on March 19, 2018

A digital marketing leader in Europe, Magnus and I did a quick interview about dynamic pricing, AI and what it means to marketers. We also talked a bit about how people use Perfect Price.

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The 2017 pricing survey results. What pricing strategy worked? What was the pricing dynamic?

Posted by Alex on December 6, 2017

We partnered with Auto Rental News to survey the industry about pricing strategy, dynamic pricing moves, remarketing and other key concerns. Most of the answers surprised us. Read on to be surprised yourself.

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Artificial intelligence is "steroids for business"

Posted by Alex on October 3, 2017

After interviewing key industry CEOs, Jim Kramer of Mad Money thinks that AI is "like steroids for businesses". Here's 2 simple reasons why he's right.

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Turo's new $92 million will expand car rental market

Posted by Alex on September 7, 2017

Turo, the peer to peer car rental marketplace, announced it raised a fresh $92 million from Mercedes (and others). This is a great thing for the car rental market. But could also be the end of car rental as we know it.

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Costs and Car Rental Revenue Management

Posted by Alex on August 30, 2017

Most companies optimize prices to either gain marketshare or maximize profit. When marketshare is the goal, costs can largely be ignored–assuming you are a company such as Uber or Amazon and can afford to lose a lot of money for a long time, you price primarily to stimulate demand. When profit is the goal, you have to know your costs to set prices.

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Hertz, Overbooking, and The Total Solar Eclipse

Posted by Alex on August 16, 2017

The 2017 Total Solar Eclipse is a big deal. Portland alone expects an influx of about one million visitors during the special weekend. The town of Rexburg, Idaho (population 28,000) expects half a million. And it's creating headaches for many travel companies. Let's take a look at Hertz–and why they're canceling hundreds of reservations.

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