I’m very excited to announce that Perfect Price has closed $5.8 million in seed funding, which will enable us to expand our team here in the San Francisco Bay Area as well as a new UK office for our increasingly global footprint; increasingly work with more complicated datasets at larger enterprises; and, most importantly, continue to deliver world-class AI solutions that solve critical business challenges, including pricing.

Lyft use doubled amongst business travelers from Q1 2017 to Q1 2018. Over the same period, Uber declined–but not nearly as much as so did car rental and taxis declined even more. 

A digital marketing leader in Europe, Magnus and I did a quick interview about dynamic pricing, AI and what it means to marketers. We also talked a bit about how people use Perfect Price.

We partnered with Auto Rental News to survey the industry about pricing strategy, dynamic pricing moves, remarketing and other key concerns. Most of the answers surprised us. Read on to be surprised yourself.

After interviewing key industry CEOs, Jim Kramer of Mad Money thinks that AI is "like steroids for businesses". Here's 2 simple reasons why he's right.

Turo, the peer to peer car rental marketplace, announced it raised a fresh $92 million from Mercedes (and others). This is a great thing for the car rental market. But could also be the end of car rental as we know it.

Most companies optimize prices to either gain marketshare or maximize profit. When marketshare is the goal, costs can largely be ignored–assuming you are a company such as Uber or Amazon and can afford to lose a lot of money for a long time, you price primarily to stimulate demand. When profit is the goal, you have to know your costs to set prices.

The 2017 Total Solar Eclipse is a big deal. Portland alone expects an influx of about one million visitors during the special weekend. The town of Rexburg, Idaho (population 28,000) expects half a million. And it's creating headaches for many travel companies. Let's take a look at Hertz–and why they're canceling hundreds of reservations.

CEO of Perfect Price, Alex Shartsis, joins CEO of Outlier AI, Sean Byrnes, to discuss AI and the business of rental cars.

Imagine putting on a performance for an audience–but nobody shows up. Sucks, right? Some people just lived with that reality, figuring, it's normal. But Kevin Stutz, CEO of Ace Rent A Car, thought differently.

Here's how Kevin took on an industry scourge–the no show–and won. With real numbers.