Using a backtest to choose Dynamic Pricing software

Posted by Alex on January 18, 2019

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we've learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf.

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What you don't know about Netflix's price increase

Posted by Alex on January 17, 2019

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn't it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron's this month. 

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Interviewed by Magnus Unemyr

Posted by Alex on March 19, 2018

A digital marketing leader in Europe, Magnus and I did a quick interview about dynamic pricing, AI and what it means to marketers. We also talked a bit about how people use Perfect Price.

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Artificial intelligence is "steroids for business"

Posted by Alex on October 3, 2017

After interviewing key industry CEOs, Jim Kramer of Mad Money thinks that AI is "like steroids for businesses". Here's 2 simple reasons why he's right.

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The First Artificial Intelligence Partnership in Car Rental

Posted by Alex on June 16, 2017

We're delighted to announce a new partnership with Rate Highway, a leader in pricing automation, to bring artificial intelligence (AI) to the car rental industry. 

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Automate with AI and grow your team

Posted by Alex on May 3, 2017

A popular misconception about artificial intelligence (AI) is that it will replace humans. Just like machines on the factory floor, these robots-in-the-cloud will do the jobs of everyday people. While it now seems clear that manufacturing robots do eliminate human jobs, the same is not true for AI. In fact, quite the opposite.

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What launching rockets can teach us about revenue management

Posted by Alex on April 25, 2017

Would you promise to send a rocket to Jupiter before you proved you could get one into space at all?

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