Growing Airport Revenue and Improving the Trip Experience
Even with passenger volumes rising, ride-sharing is hitting airports where it hurts – parking revenue. Traditionally the top revenue source for airports, parking revenue cannot be replaced by $1 to $4 fees from ride-share companies like Uber and Lyft. Meanwhile in some markets, increases in passenger volume mask the overall shift away from parking–but still may require significant expansion of parking facilities.
This article explores how leveraging the same dynamic pricing technology used by ride-sharing companies can help airports increase funding for operations, avoid costly infrastructure investment, and even improve the traveler experience.