Interviewed by Magnus Unemyr

Posted by Alex on March 19, 2018

A digital marketing leader in Europe, Magnus and I did a quick interview about dynamic pricing, AI and what it means to marketers. We also talked a bit about how people use Perfect Price.

Read More >>

The 2017 pricing survey results. What pricing strategy worked? What was the pricing dynamic?

Posted by Alex on December 6, 2017

We partnered with Auto Rental News to survey the industry about pricing strategy, dynamic pricing moves, remarketing and other key concerns. Most of the answers surprised us. Read on to be surprised yourself.

Read More >>

How to test a new pricing model without changing anything

Posted by Alex on October 19, 2016

Have you ever wondered, what would happen if we made a big change to pricing? I don't mean try ending a few prices in $0.99 or $0.95. No. I mean changing everything!

Read More >>

Answer these 2 questions to know if dynamic pricing will work for your business

Posted by Alex on September 26, 2016

Ever wonder why some companies can charge different prices at different time–like United Airlines, or Uber–while others, like Walgreens, don't? Academcis have long had 5 tests to determine if dynamic pricing could work for an industry. With machine learning, we're reducing that to just 2. Read on to learn what separates dynamic industries from those stuck in the 20th century.

Read More >>

Two Biggest Challenges to Implementing Dynamic Pricing

Posted by Alex on August 22, 2016

Many people think dynamic pricing is crazy–witness this 50x surge Uber once saw. At today's exchange rate, that 425 KR is $50 USD–per minute. But is customer reaction to this the biggest challenge? 

Read More >>