The importance of the Value Exploration Workshop

Posted by Alex on January 22, 2019

Buying Dynamic Pricing software, or software that takes enterprise data and turns it directly into real-time pricing actions, is necessarily involved. Frequently, the biggest challenge is change management–after all, you are fundamentally changing how your organization makes critical decisions. The Value Exploration Workshop (or VEW) is a crucial step in the decision process . It  is so essential in fact, that we as a company will not move forward with a prospective customer until we have flown in and run through a VEW in-person. 

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Using a backtest to choose Dynamic Pricing software

Posted by Alex on January 18, 2019

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we've learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf.

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What you don't know about Netflix's price increase

Posted by Alex on January 17, 2019

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn't it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron's this month. 

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Interviewed by Magnus Unemyr

Posted by Alex on March 19, 2018

A digital marketing leader in Europe, Magnus and I did a quick interview about dynamic pricing, AI and what it means to marketers. We also talked a bit about how people use Perfect Price.

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The 2017 pricing survey results. What pricing strategy worked? What was the pricing dynamic?

Posted by Alex on December 6, 2017

We partnered with Auto Rental News to survey the industry about pricing strategy, dynamic pricing moves, remarketing and other key concerns. Most of the answers surprised us. Read on to be surprised yourself.

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How to test a new pricing model without changing anything

Posted by Alex on October 19, 2016

Have you ever wondered, what would happen if we made a big change to pricing? I don't mean try ending a few prices in $0.99 or $0.95. No. I mean changing everything!

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Answer these 2 questions to know if dynamic pricing will work for your business

Posted by Alex on September 26, 2016

Ever wonder why some companies can charge different prices at different time–like United Airlines, or Uber–while others, like Walgreens, don't? Academcis have long had 5 tests to determine if dynamic pricing could work for an industry. With machine learning, we're reducing that to just 2. Read on to learn what separates dynamic industries from those stuck in the 20th century.

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Two Biggest Challenges to Implementing Dynamic Pricing

Posted by Alex on August 22, 2016

Many people think dynamic pricing is crazy–witness this 50x surge Uber once saw. At today's exchange rate, that 425 KR is $50 USD–per minute. But is customer reaction to this the biggest challenge? 

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