McDonald’s plan to put “supersized” data to action

Posted by Alex on April 17, 2019

McDonald’s recent acquisition of the Tel Aviv-based AI startup, Dynamic Yield, is an exciting move, demonstrating that the 63-year old fast-food chain is looking for ways to stay competitive. Like many large enterprises, McDonald’s has long recognized the value in data, collecting large amounts of data on everything from tractions to customer behavior. However, data is only as valuable as what you can do with it. The acquisition of this new machine learning and AI technology demonstrates the company’s intent to put customer data to work.

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Using a backtest to choose Dynamic Pricing software

Posted by Alex on January 18, 2019

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we've learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf.

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5 Ways Predictive Analytics Helps You Stay One Step Ahead in Ecommerce

Posted by Alex on July 25, 2016

What would you do if your e-commerce store could see into the future? Your competitive advantage would be untouchable. You don't quite have access to that powerful of a tool, but predictive analytics comes close. 

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