Data, Science and Money: The Perfect Price Blog

Dynamic Pricing for Vacation Rental

Perfect Price pioneered dynamic pricing using artificial intelligence (AI), and we’re excited to bring that knowledge and expertise to the ...

McDonald’s recent acquisition of the Tel Aviv-based AI startup, Dynamic Yield, is an exciting move, demonstrating that the 63-year old fast-food ...

Postet by Alex | 28 Aug 2019

I came across this classic post on the "rake" by Bill Gurley written back in 2013. It's as relevant today as ever, and for anyone running a ...

Postet by Alex | 3 Apr 2017

The International Car Rental Show is a once a year gathering covering everything car rentals. For $695 you get to spend a few days in Las Vegas ...

Postet by Alex | 7 Dec 2016

Who doesn't love Westworld? Turns out artificial intelligence is a real thing right now. And I think it's more than just wanting something new ...

Postet by Alex | 26 Oct 2016

Pricing is complicated. Today we make it simple: with segmentation. And, lemonade stands.

Postet by Alex | 12 Jul 2016

Price is one of the four key elements of your marketing mix. It’s an incredibly important one because it determines how you position your ...

Postet by Alex | 17 May 2016

Hot off the presses, the team at Perfect Price wrote a book on how you can leverage behavioral based pricing to find margin and accelerate ...