The Ultimate Guide to Pricing Strategy

Learn dynamic pricing strategies from companies like Amazon and Uber. 

"This is the playbook to add strategy and measurement to your pricing and promotions." 

–Dustin Robertson, CMO and former CMO,

Dynamic Pricing:

Dynamic pricing is when prices adjust depending on many factors to capture the most value. In 2003, Amazon started testing different prices aggressively. Newspaper stories reviled it for the horrors of messing with the American consumer. Today, consumers expect prices to change to reflect market realities. Many companies, such as Amazon, change prices every 15 minutes. Put another way, they learn something new about consumer behavior and demand every 15 minutes. If you’re not learning from consumers and changing your prices to keep up with market demand, how long will you be able to compete?