Category: PetaCrunch

    Perfect Price, SaaS that enables businesses to unlock profit & maximize revenue

    We talked with Alex Shartsis, confounder and CEO of Perfect Price.

    How would you describe Perfect Price in a single tweet?
    Perfect Price is a B2C SaaS company that enables businesses to unlock profit and maximize revenue by harnessing the power of cutting-edge AI-driven #dynamicpricing.

    How did it all start and why?
    In 2012, while leading business development at Drawbridge, an adtech company, I was surprised to discover that there were very few artificial intelligence or machine learning (AI/ML) technologies ready for primetime in the enterprise. Pricing requires a lot of science–and few companies other than “unicorns” like Uber had the capacity to leverage AI. When we discovered that AI had not yet been developed to tackle pricing, we set out to build it.