Excerpt from Skift: Already, the U.S. is behind. Think of the typical airport parking lot. Today, passengers at European airports, even small ones like in Manchester, UK, commonly pre-book airport parking online.
Not so in the U.S., where few airports tap the latest software to study the supply and demand of parking spaces and manage prices.
“Consumers are trained to order everything on their phones in advance,” said Alex Shartsis, CEO of revenue management vendor Perfect Price. “So why aren’t more airports making tech investments in response to consumer behavior?”